Current answers
Release notes, pricing, packaging, and product claims change. We recheck the evidence before it reaches a rep.
Competitive intelligence for vertical SaaS
Know what to say when a competitor enters the deal.
We turn public evidence and your deal context into current battlecards, deal briefs, and rep-ready talk tracks—without adding another platform to your stack.
One competitor. One live opportunity. Delivered within three business days after completed intake. No retainer required.
3-business-day deliveryPublic, source-linked evidenceNo retainer required
Opportunity brief / 01
RelayFSM vs. Jobber
Buyer priority
Open a second branch without adding finance headcount
Recommended position
Win on QuickBooks control and implementation ownership
Lead with
VerifiedTreat Jobber as a credible accounting competitor. Test the same five accounting events in both systems and compare exception handling and cutover ownership.
Inference
The controller is the likely champion.
Validate who owns month-end reconciliation and migration risk.
Unknown
New integration access.
Confirm whether the buyer’s account receives Jobber’s newer QBO workflow.
Official sources · buyer inputs · open questionsOpen sample →
A paid pilot—not a disguised subscription. Keep the completed kit even if you decide not to continue.
$500 · credited to month oneThe problem
Your team has competitor information. It just is not ready when the deal needs it.
Deal-specific guidance
The output is built around the buyer, decision criteria, named rival, and next conversation—not a generic market report.
Finished deliverables
Your team receives a battlecard, deal brief, proof plan, talk tracks, and source log. There is no new platform to administer.
The entry offer
Start with one real deal for $500.
The 3-Business-Day Competitive Deal Kit covers one named competitor and one active opportunity. It is a complete standalone engagement.
30-minute deal-context interview
Competitor positioning and capability snapshot
One-page rep battlecard
Deal-specific strengths, risks, and open questions
Discovery questions and objection responses
Claims to use—and claims to avoid
Dated source appendix and 30-minute walkthrough
Evidence standard
Evidence before assertion.
Every substantive finding is marked so your team knows what it is using. No invented product comparisons. No disguised assumptions. No pretending certainty where the evidence does not support it.
Supported by a cited public source.
Based on material your team authorized.
A reasoned conclusion, clearly labeled.
A question that still requires validation.
Monthly Deal Desk
A competitive deal desk without another full-time hire.
$2,750per month · month-to-month
The $500 Deal Kit is credited to month one when service begins within 14 days of delivery. Direct-category conflicts are disclosed before engagement.
01Five maintained competitor battlecards
02Weekly material-change brief
03Up to four opportunity-specific deal briefs each month
04Updated discovery questions and talk tracks
05Source log with last-verified dates
06Monthly enablement review and priority reset
Ask about the monthly Deal DeskQualification
Designed for teams where competitive preparation has economic weight.
A strong fit
- Vertical B2B SaaS company with roughly 20–200 employees
- Sales-led motion and recurring named competitors
- At least one active competitive opportunity
- Contract value high enough to justify deal-specific preparation
- A sales, enablement, or product-marketing owner who can review the work
Probably not a fit
- Pre-product-market-fit companies still defining their category
- Teams seeking a broad market report rather than sales support
- Buyers who require guaranteed win rates
- Requests involving deception, unauthorized access, or confidential competitor information
How it works
From live opportunity to usable guidance.
We start with the next decision your rep needs to influence, then work backward to the evidence and proof required.
Confirm fit
Share your market, named competitor, and deal timing.
Set the context
We map the buyer, decision criteria, objections, and proof gaps.
Research and verify
We examine public sources and materials you are authorized to provide.
Use the kit
Receive the finished kit and walk through how to use it in the live deal.
Choose what follows
Keep the standalone kit or credit it toward the monthly Deal Desk.
FAQ
Clear terms. Clear boundaries.
No. Case & Contrast is a managed service that delivers finished sales material. Your team does not need to configure, train, or maintain another platform.
Request a Deal Kit
Bring one real deal. Leave with a clearer competitive answer.
Tell us the company, competitor, and timing. We will confirm whether the engagement is a fit before taking payment.
No confidential deal details in this form
Ethical, public-source research only
Fit confirmed before invoice